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[kerryjoy]

Alright, here’s the deal: if you’re still clinging to those dusty PPC hacks from 2018—cranking up the bids and just praying Google’s AI gets it right—you’re kinda living in the past, my friend. 2025 is all about actually thinking like a person who buys stuff online, not just a spreadsheet jockey. Let’s get this out of the way—yeah, automation and AI are everywhere now, but that doesn’t mean you can hand over the keys and crash on the couch.

Performance Max? Awesome tool... unless you feed it garbage. What you put in is what you get out (so cliché, but seriously, it’s true). When I started loading up killer creatives—stuff that actually makes people feel something—instead of, I dunno, boring product shots or keyword soup, my results took off. Gotta give the robot something juicy to chew on, you know? Segmentation is, like, my secret sauce. It blows my mind some people still run these one-size-fits-all campaigns. Wake up!


Nobody wants to see your hard-sell offer if this is literally their first time hearing about you. I break it up: cold folks get some TikTok-style UGC, warm leads see a bit more of my brand vibe, and hot prospects get the real FOMO stuff—timers, testimonials, sneaky little discounts. Not saying I’m a genius, but when I started doing that? My ROAS jumped by 40%. That’s not pocket change. Cookies are on their deathbed. Pour one out. But you know what’s left? First-party data—real connections with your actual customers. Sync those email lists, run special promos for your VIPs or folks who ghosted their cart. It’s basically old-school direct mail, but with the freaky power of Facebook’s algorithm and Google’s data hoard. Oh, and if you’re still running desktop-only, static-image ads? Ugh. We live on our phones, and vertical video is king.


You will not believe how much difference two seconds of eye contact in your intro makes. People scroll past everything—except a face looking straight at them. Really, the cheat code for 2025 is this: stop being a robot. Go for empathy, go for strategy, actually care about what people want. If you nail the psychology part, you’ll crush everyone still stuck stuffing in keywords. Anyway, that’s my rant. What are you seeing work lately? Got any weird wins or failures? Hit me with ‘em—I love a good PPC war story.

 

[Professional Writer]

Creating professional advertisement is the key if you want to succeed while creating and thinking about investing in the ppc advertising model. Ppc advertising model is not that simple. You have to invest a lots of money and you also need to make sure that you create high-quality advertisement that will surely attract people. You have to create extremely attractive advertisment. This could be a really big challenge for many people who are thinking about investing in this kind of advertising model.