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[kerryjoy]

scaling PPV campaigns is like trying to juggle while riding a unicycle—fun, but you might eat dirt if you’re sloppy. Everybody’s itching to smash that “scale” button the second they see a profitable campaign, but trust me, you go full throttle too soon and you’ll watch your budget evaporate faster than cheap tequila at a frat party.

Here’s what’s saved my butt, more than once: you gotta track everything. Not just “oh, conversions look nice,” but obsessive detail—what geo’s popping off, which creatives actually get clicks, which traffic source isn’t a bot farm in disguise. I’m hardcore about using trackers—shoutout to Voluum and RedTrack—because without those, you’re basically just tossing your money into a volcano and praying to the conversion gods. Nah.

Once you ID what’s actually making you money? Don’t just jack up your budget overnight and start dreaming of Lambos. Slow roll it. I’m talking little bumps—10 to 20% every other day, max—and watch that dashboard like a hawk. Numbers start tanking? Pause, recalibrate. Don’t let a bad day burn the whole campaign down.

And hey, that “set it and forget it” mindset? Toss it. Testing never stops. Rotating creatives, mixing up landing pages, trying weird new offers—keeps your ads from getting stale and makes the algorithms happy, for whatever that’s worth. Audiences have attention spans worse than goldfish. Shake it up or get ignored.

Traffic quality—yikes, people sleep on this one. As you scale, all the bottom-of-the-barrel junk starts sneaking in. Suddenly you’re paying for click farms or random placements that make zero sense. As soon as I spot sketchy traffic? Blacklist it. No mercy.

Automation’s cool, but don’t trust it blindly. I’ve had campaigns nearly nuked because an auto-bidder decided to “optimize” me into a money pit. Use scripts, set up alerts, but always give things a reality check before panicking or celebrating.

Oh, and don’t bet the farm on one network—even if it’s printing money today. Spread out. When one dries up (and it always does), you don’t want to start from scratch like a chump.

There it is—my rambly, battle-tested PPV scaling survival guide. Got tricks of your own? Spill ‘em. No one likes that guy who hoards secrets.