- PPF Points
- 2,888
Alright, let’s just say I’ve been in the trenches with both Google Ads and Bing Ads (yeah, yeah, “Microsoft Advertising”—old habits). And honestly? People always want a silver bullet answer for “which one’s better,” and I’ve gotta roll my eyes a bit. The platform alone isn't some magic factory for ROI. So much depends on your business vibe, your target crowd, and what you’re actually trying to do.
Look, Google Ads has monster reach. Duh. Almost everyone uses it, which sounds amazing until you throw your first couple hundred bucks at keywords only to realize the traffic is swimming with competition. Those CPCs can get stupid high—like, I’ve straight-up had clicks cost three times more on Google versus Bing, same keywords. That stings, especially if you’re not paying attention and your budget evaporates faster than coffee on a Monday.
Now, Microsoft Ads (still calling it Bing, sorry), has definitely surprised me—especially with older folks or B2B stuff. Like, Bing’s users? They’re not your average TikTok teens. Think “owns three pairs of reading glasses” and “still uses a desktop at work.” Which, weirdly enough, is perfect if that’s your audience. I once ran a campaign aiming for small biz owners over 40; Bing’s CPA was a full quarter less than Google’s. Sure, less traffic, but the folks who did click meant business.
Here’s a random perk hardly anyone remembers: moving campaigns from Google to Bing? Easy button. You can import almost everything and be up and running in a day, tops. Plus, Microsoft baked in LinkedIn targeting—finally, something Google can’t touch yet. Like, you want to slice your audience by job title or industry? Bing lets you, and I swear, it’s a B2B goldmine. I’ve tossed those filters on, and bam, instantly better leads.
But man, the real twist? Google keeps pushing automation, sometimes to the point where it feels like they’re yanking the steering wheel away from you. That’s great if you love surprises… or you like burning money. Bing still lets you get your hands dirty—more knobs to turn, more levers to pull. If you’re a control freak about creative and testing, that matters.
So are you ditching Google? Not unless you woke up craving pain. It’s still the heavy hitter for intent and volume. But running even a modest experiment on Bing? Every time I’ve done it, I’ve found little pockets where the ROI just rocks. Honestly, mixing both usually works out way better than going all-in on one.
But hey, maybe your experience was totally different. You ever see one totally crush the other, or do you just spray and pray on both?
Look, Google Ads has monster reach. Duh. Almost everyone uses it, which sounds amazing until you throw your first couple hundred bucks at keywords only to realize the traffic is swimming with competition. Those CPCs can get stupid high—like, I’ve straight-up had clicks cost three times more on Google versus Bing, same keywords. That stings, especially if you’re not paying attention and your budget evaporates faster than coffee on a Monday.
Now, Microsoft Ads (still calling it Bing, sorry), has definitely surprised me—especially with older folks or B2B stuff. Like, Bing’s users? They’re not your average TikTok teens. Think “owns three pairs of reading glasses” and “still uses a desktop at work.” Which, weirdly enough, is perfect if that’s your audience. I once ran a campaign aiming for small biz owners over 40; Bing’s CPA was a full quarter less than Google’s. Sure, less traffic, but the folks who did click meant business.
Here’s a random perk hardly anyone remembers: moving campaigns from Google to Bing? Easy button. You can import almost everything and be up and running in a day, tops. Plus, Microsoft baked in LinkedIn targeting—finally, something Google can’t touch yet. Like, you want to slice your audience by job title or industry? Bing lets you, and I swear, it’s a B2B goldmine. I’ve tossed those filters on, and bam, instantly better leads.
But man, the real twist? Google keeps pushing automation, sometimes to the point where it feels like they’re yanking the steering wheel away from you. That’s great if you love surprises… or you like burning money. Bing still lets you get your hands dirty—more knobs to turn, more levers to pull. If you’re a control freak about creative and testing, that matters.
So are you ditching Google? Not unless you woke up craving pain. It’s still the heavy hitter for intent and volume. But running even a modest experiment on Bing? Every time I’ve done it, I’ve found little pockets where the ROI just rocks. Honestly, mixing both usually works out way better than going all-in on one.
But hey, maybe your experience was totally different. You ever see one totally crush the other, or do you just spray and pray on both?
