- PPF Points
- 2,888
The first time I used augmented reality (AR) while shopping is an experience I will never forget. Using the camera on my phone, the store's app allowed me to "place" the couch in my living room while I was looking for a new one. It was unbelievable to see a full-size digital replica of the couch in the exact location I had intended to place it. No guesswork, no measuring tape. Just a straightforward, astute solution that immediately eased my decision-making. I realized then that AR was revolutionizing the retail industry.
By fusing the digital and physical worlds, augmented reality is revolutionizing the way we shop. Using your phone or tablet, you can view a live preview of how a new paint color will appear on your wall or how a pair of sunglasses will appear on your face. Businesses like Warby Parker, Sephora, and IKEA have adopted this technology. You can virtually arrange furniture in your house with the IKEA app, and you can use your phone to try on makeup at Sephora. It's practical in addition to being cool.
AR allows online shoppers to experience things in real life instead of just seeing them on a screen. Everyone has had the experience of ordering something that looks fantastic online but looks entirely different in person. AR lessens those unexpected events. Items in your personal space or on your own body can be viewed, zoomed in, and rotated. This translates into fewer returns, increased purchasing confidence, and an improved overall shopping experience.
In order to improve in-store shopping, retailers are also implementing augmented reality. Imagine using an augmented reality display on your phone or smart glasses to scan an item while you're in a store to view reviews, colors, or even the item's manufacturing process. Smart mirrors in the dressing room of some clothing stores allow you to virtually try on outfits without ever changing. This is a huge victory for someone who detests trying things on.
In a world that’s moving faster every day, AR offers a smarter, more interactive way to shop. It makes the experience more fun, more informed, and far more personal. For me, AR isn’t just a tech buzzword—it’s a practical tool that saves time, reduces guesswork, and makes buying stuff a lot more enjoyable. And I have a perfectly fitting couch to prove it.
By fusing the digital and physical worlds, augmented reality is revolutionizing the way we shop. Using your phone or tablet, you can view a live preview of how a new paint color will appear on your wall or how a pair of sunglasses will appear on your face. Businesses like Warby Parker, Sephora, and IKEA have adopted this technology. You can virtually arrange furniture in your house with the IKEA app, and you can use your phone to try on makeup at Sephora. It's practical in addition to being cool.
AR allows online shoppers to experience things in real life instead of just seeing them on a screen. Everyone has had the experience of ordering something that looks fantastic online but looks entirely different in person. AR lessens those unexpected events. Items in your personal space or on your own body can be viewed, zoomed in, and rotated. This translates into fewer returns, increased purchasing confidence, and an improved overall shopping experience.
In order to improve in-store shopping, retailers are also implementing augmented reality. Imagine using an augmented reality display on your phone or smart glasses to scan an item while you're in a store to view reviews, colors, or even the item's manufacturing process. Smart mirrors in the dressing room of some clothing stores allow you to virtually try on outfits without ever changing. This is a huge victory for someone who detests trying things on.
In a world that’s moving faster every day, AR offers a smarter, more interactive way to shop. It makes the experience more fun, more informed, and far more personal. For me, AR isn’t just a tech buzzword—it’s a practical tool that saves time, reduces guesswork, and makes buying stuff a lot more enjoyable. And I have a perfectly fitting couch to prove it.
