youâve got a Facebook fan page or company page you want to attract more fans so that you can get more exposure for your brand, product or service, but attracting new fans can be a challenging process if you donât have a strategy in place. Here are five tips that you can try when you want to not only attract more fans, but boost engagement on your fan page.
1. Put a Facebook fan box on your blog or website
Announce your fan page on your blog when you first launch it, and then continue to remind your readers that you have a fan page by linking to it where appropriate. Add a fan box to your blogâs side bar where your visitors can easily click the âlikeâ button and join your page without logging in to Facebook.
2. Add a link to your fan page from your Facebook personal profile
If youâre like most people who are using Facebook for marketing, there always seems to be the most engagement going on at the personal profile because thatâs really what it was designed for. But you need to bring some of those people over to your fan page. Add a link in the âAbout Youâ box below your photo, and you can add a link to your fan page under the field for work place.
3. Encourage engagement in your fan page status updates
When you post a piece of content, ask for comments. Just clicking the âLike,â button does boost your visibility a bit, but comments hold greater weight when it comes to EdgeRank.
To encourage your fans to interact, ask intriguing, open-ended questions. Spark up a bit of controversy, provide fill in the blank statements, ask visitors to share their expertise on your topic.
4. Ask your friends to become fans
Use this tip with care. You donât want to harass your friends, rather just send them one invitation to âLikeâ your page. Tell them what the page is about, what they might gain by joining, and let them take it from there.
On the right side of your fan page youâll see an, âInvite friendsâ link. Select those friends youâd like to invite and then click, âSubmit.â
Be sure to spread your invitations out over the course of several days to avoid an un-natural spike in âlikesâ one day and none for the rest of the week.
5. Invite your opt-in subscribers to like your fan page
Describe your fan page and what your subscribers will gain by checking it out. Invite them to visit, but give them a specific task to complete. For example, you could ask them to share a description and a link to their blog, share their favorite online resource on a specific topic, or even share a photo of themselves with your product.
Your Facebook fan page or company page represents another opportunity to spread the word about your brand. Each time one of your fans leaves a comment or âlikesâ something youâve posted, that activity gets posted on their wall for all of their friends to see. If one of their curious friends clicks on your link and then âLikesâ your page, the viral effect then gets set into motion.
1. Put a Facebook fan box on your blog or website
Announce your fan page on your blog when you first launch it, and then continue to remind your readers that you have a fan page by linking to it where appropriate. Add a fan box to your blogâs side bar where your visitors can easily click the âlikeâ button and join your page without logging in to Facebook.
2. Add a link to your fan page from your Facebook personal profile
If youâre like most people who are using Facebook for marketing, there always seems to be the most engagement going on at the personal profile because thatâs really what it was designed for. But you need to bring some of those people over to your fan page. Add a link in the âAbout Youâ box below your photo, and you can add a link to your fan page under the field for work place.
3. Encourage engagement in your fan page status updates
When you post a piece of content, ask for comments. Just clicking the âLike,â button does boost your visibility a bit, but comments hold greater weight when it comes to EdgeRank.
To encourage your fans to interact, ask intriguing, open-ended questions. Spark up a bit of controversy, provide fill in the blank statements, ask visitors to share their expertise on your topic.
4. Ask your friends to become fans
Use this tip with care. You donât want to harass your friends, rather just send them one invitation to âLikeâ your page. Tell them what the page is about, what they might gain by joining, and let them take it from there.
On the right side of your fan page youâll see an, âInvite friendsâ link. Select those friends youâd like to invite and then click, âSubmit.â
Be sure to spread your invitations out over the course of several days to avoid an un-natural spike in âlikesâ one day and none for the rest of the week.
5. Invite your opt-in subscribers to like your fan page
Describe your fan page and what your subscribers will gain by checking it out. Invite them to visit, but give them a specific task to complete. For example, you could ask them to share a description and a link to their blog, share their favorite online resource on a specific topic, or even share a photo of themselves with your product.
Your Facebook fan page or company page represents another opportunity to spread the word about your brand. Each time one of your fans leaves a comment or âlikesâ something youâve posted, that activity gets posted on their wall for all of their friends to see. If one of their curious friends clicks on your link and then âLikesâ your page, the viral effect then gets set into motion.
