- PPF Points
- 2,039
If you ask me, it is crucial to note that choosing the best domain for your niche is not just a matter of taking the one that is of a catchy name—it involves taking the right step in building the brand and at the same time facilitating the growth in the online world. First of all, identify your niche very precisely, your audience and the problems that they have to be solved. The name of your domain should reflect this and be appealing to the people you want to talk to directly. It should be concise, catchy, and easy to spell—because if people can’t remember or type it, they won’t reach you either. Do not use numbers, hyphens, or other complicating editions. Provided that you can, try a keyword that is related to your niche but without overcrowding it—consider a natural, not a robotic one. Choose the .com extension if available, otherwise, be bold and go for a .tech, .store, or .io domain if it makes sense with your very specific niche. In addition, you should also double-check if the domain you have just chosen has not been registered or trademarked (by someone else) as this will help you to minimize the legal headaches. Think in perspective—your domain will be your brand identity, so select a domain that you will not soon outgrow when your company grows. Say it aloud, think of it being on a billboard, and ensure it has the correct feeling. If it is of interest, sounds reliable, and reflects your niche, then you have certainly found the right one. Don’t be too hasty decision—this is the decision worth sleeping on. A good domain gives you a lot of power, as with it you can build a lot of different things on the same platform; it also entails better SERP, and last but not least, becomes the first point of contact with your potential clients. So, consider the above options and remember that it is a heart and head matter.