- PPF Points
- 2,888
Honestly, PPV ads kinda get tossed aside in all the hype around PPC and social stuff these days, but man, people sleep on that channel. Seriously—if you don’t just wing it and you actually put in some brainpower, there’s still real money left on the table with PPV.
Here’s the thing: PPV’s not about cozying up to potential customers over a long dinner. It’s more like speed dating—you get in, make your pitch, then they either bounce or bite. I’ve watched brands just throw cash at super broad keywords, spend big, and then whine when they get click after useless click. Classic rookie move. That’s basically donating to the internet.
But, and this is a big but, if you dial in on the right audience with an irresistible offer and a landing page that smacks you in the face with “here’s what you get”—that’s when PPV finally starts vibing. You gotta remember: these people did not wake up looking for your thing. They just landed on your page ‘cause you ambushed ‘em, so you better be interesting, fast.
For me, verticals like gaming (yes, the people who will download anything), weird health supplements, or even dating sites are where it actually works. I’m talking traffic that’s kinda impulsive. Problem is, you gotta play the field. Test different networks, try random traffic sources. What crushes it on one platform tanks on another. Welcome to the internet.
Oh, and if you’re flying blind without good tracking, just Venmo your budget to Mark Zuckerberg for all the good it’ll do. I’m obsessed with analytics. If something’s burning through cash and giving nothing back, I kill it. No hard feelings.
So no, PPV’s not gonna save your business overnight, but if you’re not at least trying it for the right projects, you’re probably leaving some easy wins behind. Anyone out there still messing with PPV, or am I just screaming into the void here?
Here’s the thing: PPV’s not about cozying up to potential customers over a long dinner. It’s more like speed dating—you get in, make your pitch, then they either bounce or bite. I’ve watched brands just throw cash at super broad keywords, spend big, and then whine when they get click after useless click. Classic rookie move. That’s basically donating to the internet.
But, and this is a big but, if you dial in on the right audience with an irresistible offer and a landing page that smacks you in the face with “here’s what you get”—that’s when PPV finally starts vibing. You gotta remember: these people did not wake up looking for your thing. They just landed on your page ‘cause you ambushed ‘em, so you better be interesting, fast.
For me, verticals like gaming (yes, the people who will download anything), weird health supplements, or even dating sites are where it actually works. I’m talking traffic that’s kinda impulsive. Problem is, you gotta play the field. Test different networks, try random traffic sources. What crushes it on one platform tanks on another. Welcome to the internet.
Oh, and if you’re flying blind without good tracking, just Venmo your budget to Mark Zuckerberg for all the good it’ll do. I’m obsessed with analytics. If something’s burning through cash and giving nothing back, I kill it. No hard feelings.
So no, PPV’s not gonna save your business overnight, but if you’re not at least trying it for the right projects, you’re probably leaving some easy wins behind. Anyone out there still messing with PPV, or am I just screaming into the void here?
