It used to be that a pay per click campaign is merely for you to set up an ad, bid on your keywords and launch it and you see your ads displayed on the search pages. Immediately after, you will see traffic coming to your site without you doing anything, like optimizing your ads for the keywords.
It used to be that simple, but now other factors have come in and these things have a big impact on the success of your paid ad campaign with Google Adwords. The cost per click is also getting higher and these things are almost making it impossible for advertisers to have a decent return on investments.
It is important to note that with Google Adwords you are not going into a war where if you win the bidding process for the keyword you want, you are automatically the winner of everything. Being number one doesn’t guarantee you to get the most number of clicks or the highest percentage of conversion to sales of your products.
Holding the number one position also doesn’t guarantee that you are the most profitable among all the rest of advertisers. You may be only number 8 but still you can be more profitable than the one holding the number one position.
This is where quality score come in, including the other elements which have a big influence in the cost per click of your ads with Google Adwords. The Adwords bidding process doesn’t necessarily mean that you have to bid the highest and get the winners trophy.
The click through rate, or the percentage of how often people click on your ads though has a big influence on the cost of your clicks on keywords. This has a big factor on getting a good quality score which is the final determining factor on your cost per click.
The relevancy of your ads is also a determining factor on getting high quality scores. The search engines will determine the relevancy of your ads to your landing page and the search engine’s spiders, will take care of this.
The quality of your landing page is also an element which has a high impact on your quality score and ultimately your cost per click. While the landing page quality is for your quality score and costs on your ad, it is also a big factor on your final conversion rate and the returns on your investments.
The landing page should be optimized for the search engines but most importantly for your prospective customers. What good will your ad be if the people who clicked on it will just go back to search right away, because they see no relevance in your landing page or it is not interesting enough for them to spend time on this page.
It used to be that simple, but now other factors have come in and these things have a big impact on the success of your paid ad campaign with Google Adwords. The cost per click is also getting higher and these things are almost making it impossible for advertisers to have a decent return on investments.
It is important to note that with Google Adwords you are not going into a war where if you win the bidding process for the keyword you want, you are automatically the winner of everything. Being number one doesn’t guarantee you to get the most number of clicks or the highest percentage of conversion to sales of your products.
Holding the number one position also doesn’t guarantee that you are the most profitable among all the rest of advertisers. You may be only number 8 but still you can be more profitable than the one holding the number one position.
This is where quality score come in, including the other elements which have a big influence in the cost per click of your ads with Google Adwords. The Adwords bidding process doesn’t necessarily mean that you have to bid the highest and get the winners trophy.
The click through rate, or the percentage of how often people click on your ads though has a big influence on the cost of your clicks on keywords. This has a big factor on getting a good quality score which is the final determining factor on your cost per click.
The relevancy of your ads is also a determining factor on getting high quality scores. The search engines will determine the relevancy of your ads to your landing page and the search engine’s spiders, will take care of this.
The quality of your landing page is also an element which has a high impact on your quality score and ultimately your cost per click. While the landing page quality is for your quality score and costs on your ad, it is also a big factor on your final conversion rate and the returns on your investments.
The landing page should be optimized for the search engines but most importantly for your prospective customers. What good will your ad be if the people who clicked on it will just go back to search right away, because they see no relevance in your landing page or it is not interesting enough for them to spend time on this page.
