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[Oluti]

In order to find highly targeted and qualified leads for your business, you need to identify your target market. If you are selling baby products then tweeting to tennis players all day isn’t going to get you a single sale. However, tweeting to pregnant women and young mothers with newborns will be much more effective.

Finding your target market on Twitter is not quite as hard as you may think it is. Since Twitter is such a popular service, many third party applications and websites have popped up that make it easy to use with Twitter. One such site is Twellow.com, which is the Yellow Pages of Twitter.


With Twellow.com you can search Twitter users by categories which are split up by personal interests as well as professional ones. Therefore, if you are in the Internet marketing niche, you can choose the marketing category and then further narrow down your target audience by searching according to a specific keyword.

Other research tools you can use include:

• TwitterSearch.com – this is Twitter’s built in search engine which can be quite helpful in locating prospects;
• Twitterfall.com lets you to search by keywords and hash tags;
• SocialMention.com is especially useful since you can search a wide range of social media sites, regular websites, news and almost all the Internet for certain keywords. It is a system that can be used to identify prospective clients as well as to stay up-to-date with what people are saying about your products and business.
• Twitterment.com and TweepSearch.com are also two very effective search tools that are slightly more useful than the Twitter search engine because they can also search the bios of people. Bios are effectively where people list their interests, hobbies, profession and so on and so forth. This is basically most of the demographic information on people which will help you find your target audience.
• NearbyTweets.com allows you to search for users according to location and you can then narrow down your results even further by searching according to keyword;
• Twellohood.com and Twwtmondo.com are similar services that allow you to identify prospects by location

I hope these tips help you identify your target market.

 

[kerryjoy]

This approach to identifying your target market on Twitter is both smart and practical. It’s true—no matter how great your product is, if you’re showing it to the wrong crowd, it won’t move. Using tools like Twellow, TwitterSearch, and SocialMention gives you a clear advantage in pinpointing the right audience. It's especially helpful that some of these platforms allow bio-based searches, which is valuable for understanding a person's interests and needs. Even a few well-placed tweets to the right demographic can outperform hundreds of untargeted ones. It’s not about shouting louder—it’s about speaking directly to those who want to listen.