- PPF Points
- 2,039
People frequently commit the biggest mistake of buying website domains by quickly completing the purchase without including long-term brand implications. Most of the time, the buyers pick the first available name that is sounding attractive, only to be devastated later that they couldn’t spell, remembered, or pronounce it. One of the costs of a too similar domain to a competitor can result in confusion, or in the worst case may lead to legal troubles due to the breach of the trademark. Another commonly repeated error is the absence of domain history recognition as certain domain names carry along a history of banning by Google, or a creepy link profile, which can severely damage one’s SEO. Many are the cases where people ignore to probe background information with tools like Wayback Machine or domain reputation checkers which can be a pricey miss. People also forget to check the social media availability of the domain name which is a must for a consistent brand across platforms. It’s inappropriate or obscure to use the domain extensions of the name of a particular sector simply because one cannot access the .com domain; it may affect the trust and the credibility of the entire brand, especially if the policies and activities are new in the market. Another wrong decision is not to block similar or misspelled name versions. These actions may cause the traffic to leak or lead to misuse by the ill-actors. A domain that is not set to be private is another pitfall. Domains that are not private expose the personal information of the owner in WHOIS database and increases the chances of getting spam or phishing attempts. The most surprising part is that people don’t renew domain on time, and it happened to be common. Thus, lead to business owners seeing their domains being the valuable ones getting lost once expired. Always treat your domain like a digital asset and acquire it with a well-thought strategy while making a purchase.
