A simple definition of an autoresponder is that it is a follow-up system that uses email as a means to keep in touch with potential new customers or existing customers.
Keeping in touch with customers is very important to develop trust. People want to know who are the people behind a business and what type of people they are about to deal with. Only then will they make up their minds to purchase products from that business.
Most autoresponders allow you to send unlimited numbers of follow-up email messages which are sent out at pre-determined intervals. This means that you can send a new email every single day for as long as you would like.
What to look for when choosing an autoresponder
1. It should allow you to personalize your emails to make the recipient feel the mail is meant specifically for him or her
2. The autoresponder should be able to provide follow-ups automatically as it can take more than seven contacts before someone purchases your service or product.
3. The ideal autoresponder should possess double option capabilities. This means that subscribers need to make a confirmation of their request for additional information regarding your product or service. This is aimed at protecting you from complaints that you are sending spam.
4. It should have capabilities to broadcast for when you have something important or beneficial to share with your subscribers
5. Tracking capabilities to check how many people actually open the emails and allow you to determine how responsive your email list is.
Benefits of Using Autoresponders
1. They help convert visitors to your site.
2. They save you valuable time. This is because it may become very difficult to keep sending messages individually to all your subscribers manually.
3. Email lists are beneficial to improving cash flow as you have a list of people who are already interested in what you have to offer. As soon as trust has been built, the people on your list may buy your product or service.
4. Autoresponders help in branding you in whatever program or product you may be promoting.
5. They help increase your productivity as you are automatically sending follow-up email messages to your prospective customers 24x7x365.
When it comes to the internet, the money is in the list. That is why having an autoresponder is very important. It is most probably one of the top 3 most necessary tools for your marketing program.
Keeping in touch with customers is very important to develop trust. People want to know who are the people behind a business and what type of people they are about to deal with. Only then will they make up their minds to purchase products from that business.
Most autoresponders allow you to send unlimited numbers of follow-up email messages which are sent out at pre-determined intervals. This means that you can send a new email every single day for as long as you would like.
What to look for when choosing an autoresponder
1. It should allow you to personalize your emails to make the recipient feel the mail is meant specifically for him or her
2. The autoresponder should be able to provide follow-ups automatically as it can take more than seven contacts before someone purchases your service or product.
3. The ideal autoresponder should possess double option capabilities. This means that subscribers need to make a confirmation of their request for additional information regarding your product or service. This is aimed at protecting you from complaints that you are sending spam.
4. It should have capabilities to broadcast for when you have something important or beneficial to share with your subscribers
5. Tracking capabilities to check how many people actually open the emails and allow you to determine how responsive your email list is.
Benefits of Using Autoresponders
1. They help convert visitors to your site.
2. They save you valuable time. This is because it may become very difficult to keep sending messages individually to all your subscribers manually.
3. Email lists are beneficial to improving cash flow as you have a list of people who are already interested in what you have to offer. As soon as trust has been built, the people on your list may buy your product or service.
4. Autoresponders help in branding you in whatever program or product you may be promoting.
5. They help increase your productivity as you are automatically sending follow-up email messages to your prospective customers 24x7x365.
When it comes to the internet, the money is in the list. That is why having an autoresponder is very important. It is most probably one of the top 3 most necessary tools for your marketing program.
