MailerLite is an email marketing tool that makes marketing tasks easy for users with their "Lite philosophy." More than 658,530 creators and businesses use the platform for email marketing, automation, website building, and lead collection.
What MailerLite Offers
MailerLite provides an AI-powered drag & drop email editor that helps users create professional-looking emails without needing technical skills. The platform also offers automation tools that let users send timed and targeted emails based on subscriber actions. These features help businesses save time while still keeping in touch with their customers in a personal way.
The website building tools let users create complete websites or simple landing pages to grow their subscriber list. For businesses that attend events, MailerLite even offers an iPad Subscribe App to collect subscribers offline.
Features and Benefits
- The email editor is easy to use with drag & drop features, making it simple for anyone to create nice emails without knowing how to code. This saves time and helps businesses send professional communications even with limited resources.
- Automation tools allow users to set up email sequences that send automatically based on timing or subscriber actions. This means businesses can maintain contact with customers without having to manually send each email.
- Lead generation tools include landing pages, signup forms, and pop-ups that help collect new subscribers. These tools are customizable and can match a business's branding.
- E-commerce features let users sell digital products directly through the platform. They can also connect their online stores and set up paid newsletter subscriptions for recurring income.
- The platform offers many templates for newsletters, websites, landing pages, and pop-ups. These ready-made designs help users create marketing materials quickly.
Integration and Support
MailerLite connects with popular services like Stripe for payments, Zapier for automation, Shopify and WooCommerce for online stores, WordPress for websites, and Canva for design. These connections make it easier to fit MailerLite into existing business systems.
Customer support is available 24/7 with a reported 97% satisfaction rate and quick 5-minute average response time on live chat. For users who want to learn more, MailerLite provides a knowledge base, video tutorials, blog articles, and free online courses through the MailerLite Academy.
Final Thoughts
If you're looking for a straightforward and effective email marketing platform, MailerLite seems to be a solid choice. The platform offers various features that make it useful for businesses of all sizes, from solo creators to larger companies. With strong customer support, helpful educational resources, and recognition as a "Leader" and "High Performer" according to G2 ratings for Fall 2024, MailerLite appears to be a trustworthy option for your email marketing needs.
Have you used MailerLite for your business? Whether your experience was positive or negative, please share it to help others make better decisions about their marketing tools.
