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⍰ ASK What’s the biggest challenge you faced when starting your business?

when I kicked off my business, money wasn’t even the hard part. Marketing? Meh. Competition? Whatever. Nope—the real beast was wrangling my own brain. Nobody warns you about the mental gymnastics you’ll have to pull, or how freaking lonely it gets at 2 a.m. when you’re staring at your laptop like “what the hell am I even doing?”

I swear, imposter syndrome practically moved in with me. I’d second-guess myself over the tiniest decisions. One day I’d feel like a genius, next day I’d want to crawl under a rock because, apparently, I know nothing. The pressure to nail every single thing was wild. And yeah, my friends and family cheered me on, but honestly? They had no clue what it really felt like to be out here risking it all, working weird hours, and failing in a hundred tiny ways before breakfast.

Every time something flopped, it felt like a personal attack. Wins? Eh, they barely registered because there was always a bigger mountain ahead. Eventually, I had to just accept that external validation wasn’t coming—nobody’s handing out gold stars for showing up. You gotta find a way to back yourself, even when your brain’s screaming “give up!”

Funny thing is, I realized consistency is the real MVP, not confidence. Confidence is fickle, man. Consistency is just—get up, do the thing, repeat. Even if you feel like a clown half the time.

So, yeah. If you’re dreaming about launching something, or you’re already in the trenches—how’s your head? Seriously, how do you keep your brain from eating itself?
 
I can totally identify because I've discovered that controlling my own thoughts is more difficult than raising capital or advertising. I've spent nights staring at the screen, questioning everything I do and wondering if I'm just acting like I know what I'm doing. Your head is messed up by the stress, the loneliness, and the continuous highs and lows. I came to the realization that I needed to start believing in myself and stop waiting for approval. Consistency has been my biggest asset. Not confidence, as that fluctuates, but simply putting in the effort each day, even when I feel like I'm falling short. Although it's mentally taxing, growth thrives there.
 

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