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⍰ ASK How can a company align its expansion goals with its overall business objectives?

Making sure growing fits with the big goals of the company is important for lasting success. First know what the company wants in the long run, like getting more customers or selling new things. Expanding should help with these big goals.

Do a big analysis to see where the company is strong, weak,. Use the strengths and fix the weaknesses when planning how to grow.

Money matters a lot. Growing should make money and help the company do better overall. Set clear goals tied to growing like making more money or getting more customers, to know if it working.
 

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