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⍰ ASK How can a company ensure that its brand image remains consistent across new markets during expansion?

Keeping a consistent brand image in new places when growing needs a smart and careful plan. Firstly do deep market research to get what the local people like and understand. Change the brands messages, looks and place to fit that audience.

Make clear rules for the brand, covering values, looks, and whats said. Share this with all teams in the growth plan.

Make sure the brand looks the same online everywhere. Change the companys site, social media, and digital ads to match the global brand while adding local touches.
 
I totally get how tricky it is to keep a brand looking and feeling the same while also fitting in with different cultures. Doing solid research first is key — you gotta know what clicks with local folks without losing what makes your brand unique. I’d say having clear brand rules helps everyone stay on the same page, no matter where they’re working from. And yeah, the online stuff? It’s gotta be consistent but also tailored — like speaking the same language but with a local accent. It’s a cool balance to nail if you want real global growth.
 

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