- PPF Points
- 2,039
One of the main elements that can affect branding, SEO, and at the same time the trust of the users, is definitely the domain, and its right choice is of great importance. In a time of tight online competition and short attention spans, a domain name is the first and foremost point of interaction with the audience. That’s why it’s crucial for a name not only to be significant but also to be memorable, effortlessly said, and typed. Only then the content won’t be overlooked just because people didn’t get it straight away in their minds. Aim for simplicity and consistency in the name that is catchy and it won’t bore people being filled with hyphens or numbers. It’s always a win if you have the main keyword for your niche integrated, but remember to use it in such a way that the name sounds local and not like something from the past—exact match domains are no more an obvious SEO manipulation that they used to be. In your choice, think ahead towards the possibility of being more comprehensive in the future, for instance, by widening your range of products or services. Before all, it’s important to stick to familiar ones such as .com representing a company's promise, although there are some industries where domain extensions such as .io or .tech are considered suitable. It is a must-do step to check all of the following: the domain name for trademarks, social media handles' availability, and the history of being blacklisted or fired, in order to prevent the legal or brand damages that will come besides. Domain names are the new digital property of the modern era, and if you are the pioneer of the online real estate, the right move is a choice that will elevate your website high above the rest at the first sight in the market.
