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⍰ ASK What are the restrictions on using certain sensitive words in a company name?

In the UK you can't just use any words in your company name. The Companies Act 2006 has rules to stop businesses from using words that could be misleading or not suitable. These are called sensitive words.

Sensitive words might suggest a certain status, job, or connection with a government or professional group. For example, words like "Royal," "Bank," and "University" need approval from the right regulatory authorities.

If a company wants to use these words, they have to get permission from bodies like the Department for Business, Energy and Industrial Strategy (BEIS) or other authorities depending on the word. To get approval the company has to show that using the sensitive word is accurate and fits with what the company does.
 

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