The Mustard token was created based on the recent, incredibly viral meme of Kendrick Lamar yelling "MUSTAAAAAAARD" in his new song "tv off". This meme and saying have been spread far and wide, with hundreds of brands, including McDonald's, Dreamworks, Pixar, etc. mentioning the phrase and posting memes. Likewise, it is topping Google Trends, Apple Music, Spotify charts, and has generally captured the mindshare of the global community. The token has seen 100s of millions in volume since launch and has a strong community, creating a convergence between Web2 and Web3.