- PPF Points
- 1,629
Let me introduce you, this is Joe Girard.
A few facts about Joe Girard
:
When someone wants to buy a car from Joe Girard, they have to make an appointment well in advance due to his busy schedule.
It is really the opposite of salesmen in general, who actually chase consumers and persuade them to buy their products.
So what is Joe Girard's secret? Does he use charms that enhance his charisma and charm? Does he bribe his customers to buy cars from him?
Early in his career, Joe Girard consistently kept in touch with potential customers without trying to sell anything .
Not only is he consistent in staying in touch with his potential buyers, he also tries to build a friendly relationship with all the hot prospects he has.
Which means that in every meeting Joe has with his clients, car sales are not the main topic of conversation. But the conversation that occurs is like old friends chatting with each other.
Joe Girard was also very active in sending greeting cards to all his potential buyers. In fact, when his name had skyrocketed, he even had to hire an assistant to help him write letters.
Imagine, a salesman hires someone else to help him write letters!
What Joe Girard did made him a trustworthy person , and automatically made him someone who would always be on the minds of his
hot prospects when they wanted to buy a car.
That's the secret to selling anything.
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A few facts about Joe Girard
:
- He is a car salesman in America.
- Joe Girard managed to sell 13,001 cars, throughout his 15-year career as a salesman. That means he sold an average of 2 cars a day.
- In 1973, he received an award from the Guinness Book of World Records as the salesman with the most sales, namely selling 1,425 cars in one year.
When someone wants to buy a car from Joe Girard, they have to make an appointment well in advance due to his busy schedule.
It is really the opposite of salesmen in general, who actually chase consumers and persuade them to buy their products.
So what is Joe Girard's secret? Does he use charms that enhance his charisma and charm? Does he bribe his customers to buy cars from him?
Early in his career, Joe Girard consistently kept in touch with potential customers without trying to sell anything .
But not with Joe Girard.
Not only is he consistent in staying in touch with his potential buyers, he also tries to build a friendly relationship with all the hot prospects he has.
Which means that in every meeting Joe has with his clients, car sales are not the main topic of conversation. But the conversation that occurs is like old friends chatting with each other.
Joe Girard was also very active in sending greeting cards to all his potential buyers. In fact, when his name had skyrocketed, he even had to hire an assistant to help him write letters.
Imagine, a salesman hires someone else to help him write letters!
What Joe Girard did made him a trustworthy person , and automatically made him someone who would always be on the minds of his
hot prospects when they wanted to buy a car.
That's the secret to selling anything.
