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⍰ ASK Can a company in the USA operate under a trade name?

In the USA, companies can use a trade name, also called doing business as (DBA) or fictitious business name, offering flexibility and branding options.

To use a trade name, companies usually register the DBA with state or local authorities. The process varies but generally involves applying, paying a fee, and ensuring the chosen name is unique.

Common among sole proprietorships, partnerships, and some corporations or LLCs atrade name allows conducting business under a different brand. It creates a distinct identity without needing formal legal name changes.
 

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