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IDEAS Can you provide examples of large businesses that have become small businesses?

It's fascinating how sometimes the biggest businesses need to shift their strategies and downsize, or reinvent themselves, in order to stay relevant.

Take Dell, for example. There was a time when everyone had a Dell computer, but now they focus more on IT solutions and consulting. So, what was once a household name is now a company serving businesses.

Then there's Kodak. They used to dominate the photography world, but with the rise of digital cameras, they pivoted to digital imaging and printing solutions. Now they’re catering more to niche markets rather than trying to serve the mass consumer market.

J.C Penney was once everywhere, with stores in almost every city. But now, they're focusing more on online retail and only maintaining a few selective stores.

General Electric
used to be in everything, but now they're focusing primarily on renewable energy and healthcare technologies. They’ve gone from being a massive conglomerate to a more specialized business.

Sears is another example. Once a giant in retail, now it’s shifting its focus to online sales with far fewer physical locations.

Nokia was once the king of mobile phones, but as the market changed, they adapted to focus more on telecom infrastructure and 5G technology.

Yahoo! used to dominate the internet, but as Google took over, Yahoo shifted its focus toward media and email services instead of competing in search engines.

Finally, Microsoft once acquired Nokia Mobile, but it soon realized that mobile phones weren’t its future. So, it pivoted back to focusing on software and cloud services.

These stories all share a common theme: businesses have to evolve when the market changes. Whether it’s downsizing, focusing on a niche, or reinventing their model, big companies sometimes need to become smaller or more specialized to survive in a shifting world.
 

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