- PPF Points
- 2,888
Despite not having the same direct impact on search engine rankings as backlinks, social media can undoubtedly aid SEO. I used to believe that the only goal of social media posting was to get likes and shares, but as time went on, I began to see that the more content I shared, the more people visited my website. And my SEO greatly benefited from that traffic.
I once penned a blog post about fundamental coding advice, for instance. I posted it to a few Facebook groups for beginning programmers and on Twitter. The number of people visiting my website increased in a matter of days. The post was being read by more people, who were also spending more time on the page and even forwarding it to their friends. Google can improve your rankings by looking at things like how long users stay and how much they interact.
Social media aids in the discovery of content as well. New audiences will discover your content if you post frequently, use relevant hashtags, and participate in relevant communities. Backlinks may result from that visibility. Someone once linked to one of my posts from their blog after finding it on LinkedIn. If I hadn't shared it on social media, that backlink would not have occurred, and it undoubtedly improved my SEO.
Additionally, trust is increased by maintaining a consistent brand and content presence across platforms. It appears more legitimate when someone searches for your name or company and finds your website, Facebook page, Instagram, and possibly even a few tweets or YouTube videos. Your overall ranking may rise as a result of search engines recognizing that brand authority.
So, while social media alone won't make your website rank #1 on Google, it plays an important supporting role. It helps increase visibility, drives traffic, encourages engagement, and creates opportunities for backlinks—all of which are important for SEO. That’s why now, every time I publish a post, I make sure to share it across my social channels. It’s simple, free, and over time, it really works.
I once penned a blog post about fundamental coding advice, for instance. I posted it to a few Facebook groups for beginning programmers and on Twitter. The number of people visiting my website increased in a matter of days. The post was being read by more people, who were also spending more time on the page and even forwarding it to their friends. Google can improve your rankings by looking at things like how long users stay and how much they interact.
Social media aids in the discovery of content as well. New audiences will discover your content if you post frequently, use relevant hashtags, and participate in relevant communities. Backlinks may result from that visibility. Someone once linked to one of my posts from their blog after finding it on LinkedIn. If I hadn't shared it on social media, that backlink would not have occurred, and it undoubtedly improved my SEO.
Additionally, trust is increased by maintaining a consistent brand and content presence across platforms. It appears more legitimate when someone searches for your name or company and finds your website, Facebook page, Instagram, and possibly even a few tweets or YouTube videos. Your overall ranking may rise as a result of search engines recognizing that brand authority.
So, while social media alone won't make your website rank #1 on Google, it plays an important supporting role. It helps increase visibility, drives traffic, encourages engagement, and creates opportunities for backlinks—all of which are important for SEO. That’s why now, every time I publish a post, I make sure to share it across my social channels. It’s simple, free, and over time, it really works.
