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Favorite cruelty-free makeup brands?

Let’s be real—cruelty-free makeup isn’t just a “nice to have” thing for me anymore, it’s pretty much non-negotiable. Don’t get me wrong, I started out thinking it was all about, like, being nice to bunnies, but turns out a ton of these brands actually knock it out of the park. I’m talking killer formulas, wild shade ranges, stuff your high school self would’ve drooled over. Half the time, I forget I’m even doing the “ethical” thing. But then, I spot those little leaping bunny logos, and boom—tiny serotonin boost.

Too Faced? Obsessed. I mean, yeah, everyone and their cousin loves the Better Than Sex mascara, but it’s the packaging for me. It’s like, “Hey, you’ll never lose me in the bottom of your bag!” And Tarte? The shape tape concealer literally saves me from looking like a sleep-deprived raccoon. Also, let’s give it up for them going hard on the eco-friendly packaging—makes my inner hippie do a happy dance.

If you’re broke but still want a conscience, just go for e.l.f. Cosmetics. I swear, they’ve got five-dollar brushes that slap harder than luxury stuff I’ve splurged on. Who said you have to sell your kidney for cruelty-free makeup? Not me.

Honestly, since switching, I think more about what I’m buying in general. No more hoarding 18 different highlighters that all look the same in the end. I’m into finding that ride-or-die bronzer or gloss I’ll actually use. Less clutter, less guilt, and hey—I’m not subsidizing animal testing. Feels good, man.

So, real talk. There’s, like, a tidal wave of cruelty-free stuff now, so when you pick a fave, what’s top of your list? Is it ingredients? Packaging? Or, maybe you’re a sucker for brands with serious meme power (Glossier, anyone)? I just wanna know—what’s your deal?
 

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