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⍰ ASK How are electronic money institutions in China adapting to the evolving preferences of consumers in the digital era?

Chinese digital banks are changing to fit what people like in the digital age. They use new technologies and understand how people act now. These banks focus on phone apps and digital services that make banking simple and quick. Most people in China like using mobile payments, like QR codes and mobile wallets, instead of cash.

These banks also use big data and artificial intelligence to give personalized services. They learn what customers like and offer them the right financial products. They work with other tech companies to give a full range of services, not just regular banking.

Another thing these banks do is connect with social media, like WeChat and Alipay. People can do financials, like transferring money or investing, right on these platforms.
 

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