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⍰ ASK How did the concept of Buy Now, Pay Later services emerge in the U.S. electronic payment landscape?

Around the mid-2010s, a cool thing called Buy Now, Pay Later became popular in the U.S. This was thanks to fintech companies that let people buy stuff and pay for it later in interest-free parts. It was meant to give folks more flexibility with their money and make paying for things easier.

BNPL services were smartly designed to fit right into online and in-store shopping, especially as more people started buying things online. This idea matched what customers wanted – transactions that are clear, simple, and flexible.

Big fintech companies and teaming up with stores helped spread the word about BNPL. People liked it because it let them split payments without going through the usual credit checks, especially younger folks.
 

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