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⍰ ASK How Do Bookmakers Set Odds—and Can You Beat Them?

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Did you ever ask yourself how are betting odds set? I did a little research, and I found that it's a rich topic worth talking about.

Actually, they are based on the chances of both teams. For example, if we have Barcelona vs. Real Madrid and both teams have a 50% chance of winning, then logically, the fair odds should be 2 (since 1/0.50 = 2). However, the reality is different.

Bookmakers want to make a profit, like all businesses, which is legitimate, no matter the outcome of the match. To achieve this, they lower the odds slightly, for example, setting 1.90 for Barcelona instead of 2. This small change helps the bookmaker make money over time.

Here’s a detailed example of fair odds and how they are calculated:
Barcelona to win: 50% chance → fair odds 2.00, but they set it at 1.90
Real Madrid wins: 30% chance → fair odds 3.33, but they set it at 3.10
A draw: 20% chance → fair odds 5.00, but they set it at 4.50

Bookmakers also change the odds based on what is happening. If many people bet on Barcelona, the bookmaker lowers its odds to 1.80 and increases Real Madrid’s odds to 3.20. This helps them balance their risk (the same thing applies when teams have injuries, key players are resting, etc.).

So why does this matter to you? Because sometimes bookmakers make mistakes whether intentionally or unintentionally... If they offer 2.10 for Team A when the fair odds should be 1.90, that is called a value bet, and it's a good chance to win big. My question for you guys is: how can you find these value bets? Is there a tool that can alert players when their fav bookmaker sets them up? I'm absolutely sure if you can find these value bets, you can increase your chances of making a profit over time.

As you may notice, sports betting is not 100% luck; it’s also about understanding the system and making smart choices
;)
 

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