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⍰ ASK How Do You Deal with Clients Who Don’t Provide Timely Feedback?

Nothing derails a project faster than clients who ghost you on feedback. Seriously, it’s like—you’re all revved up, ready to take the next step, and then… crickets. That silence? It’s brutal. Suddenly, the whole project’s in slow-mo, deadlines start slipping, budgets get weird, and honestly, your motivation takes a nosedive. Been there, too many times. You start second-guessing yourself, like, “Did I mess up? Are they just over it? Do they even remember we exist?” Half the time it’s just that they’re swamped or don’t realize how much their feedback actually matters. But still, doesn’t make it less maddening.

So, here’s what I do (or at least try to do, because let’s be real, it’s not foolproof): right at the jump, I lay out some ground rules about feedback. Real dates, not vague “whenevers.” When I kick things off, I make a big deal about keeping the convo going—set some review checkpoints, keep the emails light but clear. If they start disappearing, I’ll shoot a reminder—friendly, not passive-aggressive (even if I’m dying inside). Just a, “Hey, quick nudge so we don’t lose momentum!” Or whatever. People usually respond better when you act like you’re on their team, not nagging them.

Oh, and breaking stuff down helps—a giant PDF is scary, but a couple slides or a short doc? Way less intimidating. Sometimes clients just need things spoon-fed, and honestly, I get it.

But here’s the thing—how much patience is too much? At what point do you stop waiting and start pushing? It’s a tightrope walk: keep things chill so you don’t wreck the relationship, but also—hello—we all have schedules. Makes you wonder, is there some secret sauce to getting clients to actually prioritize feedback? Or is this just the eternal struggle for anyone in creative or tech gigs?
 
Delaying the feedback from a client has to be one of the foremost issues in any project and has the potential to cause the project to slow down. The very first thing to do is to make the client understand the importance of keeping the deadlines.

Tell the client how important the timely provision of feedback is for uninterrupted progress. Simple tools like reminders or shared calendars can guarantee your mutual cooperation.

If the client, even at this point, does not answer, you may send a subsequent but respectful letter. Try using short, direct messages. Still, maintain a friendly tone, although being firm is also necessary. Show that you respect their time, but in return, you also need it. Offer to schedule calls if emails do not get a response from them.
Finally, do not put up with it.

Have a clause in the contract that will explain the consequences of late feedback. This will aid in making the expectations clear. You can make a real big difference in this kind of situation when you keep your pace, sweetness, and sense of orde
r.
 
I can attest to having been there: trapped in project purgatory while awaiting unresponsive client feedback. It's among the most annoying aspects of the work. Setting clear expectations from the beginning, including response times, checkpoints, and repercussions if things don't go as planned, has been helpful to me. I communicate informally but consistently, and when there is a lull, I follow up with a courteous reminder based on our common objectives—"just making sure we stay on schedule." It's definitely a balancing act. Your time and momentum are important, but you also want to be cooperative rather than forceful. To be honest, I've discovered that when necessary, it's acceptable to escalate subtly.
 

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