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⍰ ASK How does a company address potential cultural sensitivities in its marketing and advertising materials during expansion?

When a company grows to new places, it important to respect and understand the local culture in their ads.

Learn about the local ways and values. Change your messages and pictures to fit in with how people there think and feel, use their language and show different kinds of people.

Ask local experts for help so you don't accidentally say the wrong thing. The goal is to make sure your brand connects well with the new people and feels positive to them.
 

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