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⍰ ASK How does a company balance the need for customization with standardized processes in its expansion strategy?

Balancing customizing and standardizing is tricky for a growing company. Customization is good for fitting in with different customer tastes and local vibes, making them happy. But having some set processes is also cool keeps things smooth and not too pricey.

A smart way is picking key processes to keep standard for consistency and efficiency. Other things, like ads or product tweaks, can be flexible to fit local needs. Using tech and data helps figure out what to keep standard and what to tweak.
 

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