- PPF Points
- 2,888
Building a SaaS that actually makes money? It’s not about chasing the latest buzzword or churning out flashy features. Trust me, I learned that the hard way. My first crack at it—I got all hyped up about what I thought was cool tech, jammed it full of features, and… yeah, it tanked. Turns out, if you’re not solving a real problem that bugs people regularly, nobody cares. The game-changer? Shutting up and just listening to what folks complained about week after week. Once I zeroed in on that one headache, everything else—design, pricing, the whole shebang—fell into place.
And believe me, I used to believe that offering it for free would draw large crowds. Spoiler alert: it attracted a large number of freeloaders who were completely uninterested in the product. Making people choose whether to pay after switching to a free trial? All of a sudden, I had clients who were truly involved. They stayed, provided useful criticism, and improved everything. Oh, and I only perfected one key feature and made sure it operated flawlessly; I didn't go crazy with the tech stack either. Too many founders are distracted by feature bloat.
Now, the bit everyone ignores: marketing. You can build the fanciest software since sliced bread, but if no one hears about it? Yeah, good luck. I went all-in on content—blog posts, SEO, getting my face into niche forums and lurking in LinkedIn groups. Showing off real stories from early users? Conversions shot up like crazy. Profit finally rolled in once I figured out how much it cost to get a customer, and how long they’d stick around.
And believe me, I used to believe that offering it for free would draw large crowds. Spoiler alert: it attracted a large number of freeloaders who were completely uninterested in the product. Making people choose whether to pay after switching to a free trial? All of a sudden, I had clients who were truly involved. They stayed, provided useful criticism, and improved everything. Oh, and I only perfected one key feature and made sure it operated flawlessly; I didn't go crazy with the tech stack either. Too many founders are distracted by feature bloat.
Now, the bit everyone ignores: marketing. You can build the fanciest software since sliced bread, but if no one hears about it? Yeah, good luck. I went all-in on content—blog posts, SEO, getting my face into niche forums and lurking in LinkedIn groups. Showing off real stories from early users? Conversions shot up like crazy. Profit finally rolled in once I figured out how much it cost to get a customer, and how long they’d stick around.