- PPF Points
- 2,039
The first thing that you should make sure the products meet is the safety and legal requirements—only in this case most people will trust that they purchase something that is clean, so clear labeling with ingredients, expiration dates, and any certifications is a requirement. Also in this point, the positive first impression is a must. The other thing that comes in mind is that the photos must be pretty attractive that will draw potential customers' attention the most. It is important that you be straightforward about the shelf life and storage instructions your food comes with because it will not only make the sales clear for the customers but also make the relationship with them more transparent and happy. The packaging should indeed be a protector of the taste and a display of freshness, but it should also be convenient for transport, e.g. via thermal isolation or cans. The point is that the price must cover all these hidden costs, but it is necessary to be reasonable and not to frighten buyers with the prospect of extra shipping expenses, so think about the possibility of a flat-rate or a free shipping offering. In your product description, you can write about its history—what makes your product different from others? Is it a special recipe originating from your family, the local ingredients used, or the way of producing it? People are fond of stories they can relate to. Also, customer service is obligatory—quick responses to customers’ inquiries, status updates on orders, and cheerful communication can be the reasons why a person who has come once to your site decides to return to you again and again. Hence, the main idea of selling food online is to establish a connection by earning trust, proving care, and sharing a good experience from your kitchen to one’s doorstep.
