- PPF Points
- 2,039
Selling goods on Etsy like hot cakes isn't the only result of luck, but also of being smart, strategic, and a bit more thorough with the details. The first item on your to-do list should be the product photos that you want them to shine the best; it's all about the high-quality, well-lit, the so-called lifestyle shots that make people feel something. With your listing title, you need to be thinking keywords and at the same time make it sound natural—like how a real person would search for it. Utilize all 13 tags, go beyond the tag stuffing and do the research of what's trending lately with the help of tools like eRank or Marmalead. The description of your product has to be a story; it's better to explain how it solves a problem or fits into someone's life rather than just list features. Make sure that the shipping matches the promised delivery time and boost the sales with clear information and honest delivery estimates—people love speed and clarity. Get a few items up, which are of lower prices, to encourage people not to hesitate to make a purchase and create a bundle of items to make them pay more. Run campaigns to advertise your products on Pinterest, Instagram, and in some Facebook groups which are in the same niche as your target audience—it's free traffic if you play your cards right. And from the Etsy ads point of view start small, and only increase gradually what you see really works. Reviews are worth their weight in gold, so make sure the user has a pleasant experience, and such to gently get instructions on how to leave positive feedback. Always be adopting changes—change your prices, your photos, and the SEO of your pages weekly based on performance. And remember that you should never simply launch and expect the best; treat your shop as a task that still needs your daily attention. The sellers who make things happen quickly on Etsy are not always the ones with superior products—it's often those who hustle, experiment, and turn experiences into perfection.
