- PPF Points
- 707
One of the easiest ways to set up a stream of income that will last for a very long time and is not subjected to standard droughts and plagues like physical businesses is Lead Generation, apart from the fact that it is easily scalable. In the context of Internet-related businesses, the concept is based on lead generation and the idea of selling these leads to businesses or using them to increase the sales of some companies/products/services. Let's start with the first stage, which is the initial process of defining the target audience. In an ideal situation, this target audience will be in demand and each lead will be on the average of high value, (home improvement, such as legal services or B2B software).
There are a number of ways one can generate leads, and one of the most common methods is to create a website that is simple and yet has the necessary information to capture contact details. One example is a product promotion by taking advantage of the already established relationship with the source. The methods mostly used are paid (PPC ads), free (Organic SEO), and owned (Social media). When people will come across your web page and provide their information, then these are the leads that can either be directly distributed to business clients or from which they can get affiliate offers. Others lay the foundation of their own agencies choosing to take on the additional role of managing client traffic and websites in return for a piece of the client's profits. A very noticeable fact emerging from this practice is the huge arbitrage opportunity that exists between the cost of acquiring leads and the high willingness of business owners to purchase those leads. As an example, a company could waste around $30–$100 for results that a startup could easily achieve with $5.
Processes and all the resulting situations can be efficiently managed by employing certain tools such as CRMs and specific platforms for different tasks. Once several steps in this process are completed (getting traffic, and getting conversions frequently), then it is possible to engage outsources. If you are continuously able to keep the influx of high-quality traffic always coming, refine your own converting funnels, and your clients have such a vivid relationship with you that they are eager to be kept supplied with the best quality prospects, it is at this juncture the whole concept becomes workable.
Another advantage of this method is that it requires minimal day-to-day effort to achieve potentially high results since the system has been built up.
There are a number of ways one can generate leads, and one of the most common methods is to create a website that is simple and yet has the necessary information to capture contact details. One example is a product promotion by taking advantage of the already established relationship with the source. The methods mostly used are paid (PPC ads), free (Organic SEO), and owned (Social media). When people will come across your web page and provide their information, then these are the leads that can either be directly distributed to business clients or from which they can get affiliate offers. Others lay the foundation of their own agencies choosing to take on the additional role of managing client traffic and websites in return for a piece of the client's profits. A very noticeable fact emerging from this practice is the huge arbitrage opportunity that exists between the cost of acquiring leads and the high willingness of business owners to purchase those leads. As an example, a company could waste around $30–$100 for results that a startup could easily achieve with $5.
Processes and all the resulting situations can be efficiently managed by employing certain tools such as CRMs and specific platforms for different tasks. Once several steps in this process are completed (getting traffic, and getting conversions frequently), then it is possible to engage outsources. If you are continuously able to keep the influx of high-quality traffic always coming, refine your own converting funnels, and your clients have such a vivid relationship with you that they are eager to be kept supplied with the best quality prospects, it is at this juncture the whole concept becomes workable.
Another advantage of this method is that it requires minimal day-to-day effort to achieve potentially high results since the system has been built up.