- PPF Points
- 4,778
Once you have defined a niche and launched your business website it’s time to create content. In fact you may want to create a bit of content before you launch your website. Then you can launch it and already have something to offer. When writing content for your new website it’s important to make sure you’re creating the right content. What’s the “right” content? Content that appeals to your niche.
Writing for your niche can be a bit of trial and error. That’s okay. Simply install analytics and pay attention to what draws people to your website and what types of content they read. Then you can modify your content to fit their interests, needs and desires.
There are, however, a few keys to consider.
#1 Your Voice.
As a business owner you’ll likely establish your own voice. Your voice is your personality or the tone of your content. For example, you might have a very sarcastic sense of humor or you might be opinioned. Establishing a strong voice will likely put some people off of your content. However, it’ll also attract others. It’s a bit of give and take. A voice does help brand your business and helps establish liking. Liking is a very important buying trigger. We buy from people and companies we like.
#2 Need
What does your audience need? Articles don’t have to be limited to how to formats. Though this format is very popular and often very useful. You can also create lists, write reviews, publish opinion or editorial pieces or simply offer information. Pay attention to what your audience actually needs from you. And then give them what they need.
#3 Format
You’ve probably already noticed that online content is formatted much differently than print content. Or at least it should be. It’s difficult to read large blocks of content online. Additionally, because people are often in a hurry and they’re exposed to so much information on a daily basis, people tend to skim articles. They look for keywords and nuggets of information rather than reading an entire article. Your formatting can help support their reading style.
Bullets, lists, subheadings and bold lettering all help guide your reader through your content. This article in fact is a good example of online formatting.
As you begin to learn what your audience responds to you can formulate a more consistent content plan. In the beginning do your best based on the three suggestions listed above. Format for your reader. Try to offer value that fits your audience’s needs and establish your own voice.
Writing for your niche can be a bit of trial and error. That’s okay. Simply install analytics and pay attention to what draws people to your website and what types of content they read. Then you can modify your content to fit their interests, needs and desires.
There are, however, a few keys to consider.
#1 Your Voice.
As a business owner you’ll likely establish your own voice. Your voice is your personality or the tone of your content. For example, you might have a very sarcastic sense of humor or you might be opinioned. Establishing a strong voice will likely put some people off of your content. However, it’ll also attract others. It’s a bit of give and take. A voice does help brand your business and helps establish liking. Liking is a very important buying trigger. We buy from people and companies we like.
#2 Need
What does your audience need? Articles don’t have to be limited to how to formats. Though this format is very popular and often very useful. You can also create lists, write reviews, publish opinion or editorial pieces or simply offer information. Pay attention to what your audience actually needs from you. And then give them what they need.
#3 Format
You’ve probably already noticed that online content is formatted much differently than print content. Or at least it should be. It’s difficult to read large blocks of content online. Additionally, because people are often in a hurry and they’re exposed to so much information on a daily basis, people tend to skim articles. They look for keywords and nuggets of information rather than reading an entire article. Your formatting can help support their reading style.
Bullets, lists, subheadings and bold lettering all help guide your reader through your content. This article in fact is a good example of online formatting.
As you begin to learn what your audience responds to you can formulate a more consistent content plan. In the beginning do your best based on the three suggestions listed above. Format for your reader. Try to offer value that fits your audience’s needs and establish your own voice.
