- PPF Points
- 2,888
One of the most crucial SEO techniques you can use to raise your site's exposure and enhance user experience is internal linking. It keeps users interested by directing them to relevant content and aids search engines in comprehending the structure of your website. Through personal trial and error, I've learned some useful dos and don'ts over the years, particularly when it comes to blogging and creating niche websites.
Do’s:
Don’ts:
Internal linking, when done right, improves both your SEO and your user engagement. It’s one of those “little things” that adds up over time.
Do’s:
- Employ descriptive anchor text: Link the actual keywords that describe the page rather than just "click here." For instance, I'll use that phrase as the link if I'm referring to a post about "SEO-friendly blog titles." It facilitates context understanding for both users and search engines.
Link to pertinent information: I'll include links to my previous post about JavaScript variables whenever I write about JavaScript functions. This maintains the user journey's logic and coherence. - Update links frequently because you might have better, more recent articles on the same subject as your website expands. In order to help users find my best content, I go back and add internal links to these new posts.
Make use of a solid framework: I make an effort to maintain a natural flow, such as connecting general topics (like web development fundamentals) to more specialized ones (like HTML forms and CSS styling). This creates a useful site hierarchy.
Don’ts:
- Don't overdo it: Too many links in a single paragraph can be annoying and appear spammy. After Google flagged one of my older pages for "unnatural linking," I had to learn the hard way. Make sure it's pertinent and balanced.
Avoid using the same anchor text for each link. It's useless if all of the internal links say "learn more." I now organically change my anchor text according to the situation.
Every internal link should have a purpose; don't link merely for SEO. Avoid it if it isn't contextually relevant or adds no value. - Remember that orphan pages are those that have no links pointing to them from other parts of your website. Because I didn't include links to my excellent posts from other pages, they used to receive very little traffic. I now check that each post is related.
Internal linking, when done right, improves both your SEO and your user engagement. It’s one of those “little things” that adds up over time.
