- PPF Points
- 2,039
Opting between an international market and a local one is actually a matter of who you are, what you are selling, and how you aim to develop. Local marketplaces have a more intimate touch to it—they are kept smaller, deals with familiar shipping arrangements, lower taxes or customs issues, and typically a stronger emotional bond with the customers. If your product is only for that culture or location, being loyal to that area is the quickest way to scale up your business. Certainly, going global and attracting many end-users is the right way to promote and being a part of the competitive business. In addition, you will encounter more work not only in sales but also in logistics as well as possibly a higher level of customer demand as you go international. However, it is the case that neither choice can be better or worse, they are just different. For the start, local is a place where a person can perform tests and still be in control. Once operators are present, it is global that produces a huge scale. Yet for some, a mix of adjacent methods is more effective, by first starting local, perfecting your offering, and then gradually broadening it. It is not about choosing what theoretically is better—it is what matches with your current stage, resources, and goals. As you identify your clients’ locations, reflect on the amount of work you can handle, and then imagine the kind of brand experience you would like to deliver, the right decision becomes clear to you.
