- PPF Points
- 2,888
I mostly concentrated on desktop websites when I first started learning about SEO. However, when I looked at my site's traffic one day, I discovered that over 70% of visitors were using mobile devices. That served as a significant wake-up call. If I wanted to effectively grow my site and reach more people, I knew I had to take mobile SEO seriously. I want to share with you some important lessons I've learned over the years that have helped me make my website mobile-friendly.
I started by making sure my website was responsive. I checked using Google's Mobile-Friendly Test, which revealed that the text was too small and some of my buttons were too close together. I resolved that by utilizing a responsive design, which enables my website to adapt to various screen sizes on its own. That alone had a significant impact on how my website appeared and functioned on mobile devices.
I then worked on speed. I discovered that my website was taking too long to load, and mobile users dislike waiting. I began by using free programs like TinyPNG to compress images. Additionally, I used fewer plugins and switched to lazy loading, which allows videos and images to load only when a user scrolls to them. I even moved to a faster hosting company. I saw that people stayed on my site longer after taking these actions, which also cut my loading time in half.
Using shorter titles and meta descriptions that fit smaller screens was something else I learned. I used to write lengthy, in-depth descriptions, but mobile search results were snipping them off. I now keep them brief and straightforward so that visitors can quickly grasp the main idea of my page.
Additionally, I began to focus on local SEO. People frequently search locally when using their phones. I therefore ensured that my company's name, address, and phone number were accurate and consistent throughout my website and other listings. When it made sense, I even included my location in the titles and descriptions of my pages.
I frequently tested everything. I would check the appearance and functionality of my website using various browsers and phones. This assisted me in identifying minor problems, such as difficult-to-tap buttons or text that is cut off.
When taken as a whole, these factors raised both my traffic and mobile search rankings. Although it requires time and focus, mobile SEO is not difficult. I can attest from experience that it's worthwhile, particularly in light of the fact that most people now access the internet primarily through mobile devices. Prioritize mobile SEO from the beginning if you're developing a website or blog. It can have a significant impact on both how your content is perceived by users and how well it ranks in search results.
I started by making sure my website was responsive. I checked using Google's Mobile-Friendly Test, which revealed that the text was too small and some of my buttons were too close together. I resolved that by utilizing a responsive design, which enables my website to adapt to various screen sizes on its own. That alone had a significant impact on how my website appeared and functioned on mobile devices.
I then worked on speed. I discovered that my website was taking too long to load, and mobile users dislike waiting. I began by using free programs like TinyPNG to compress images. Additionally, I used fewer plugins and switched to lazy loading, which allows videos and images to load only when a user scrolls to them. I even moved to a faster hosting company. I saw that people stayed on my site longer after taking these actions, which also cut my loading time in half.
Using shorter titles and meta descriptions that fit smaller screens was something else I learned. I used to write lengthy, in-depth descriptions, but mobile search results were snipping them off. I now keep them brief and straightforward so that visitors can quickly grasp the main idea of my page.
Additionally, I began to focus on local SEO. People frequently search locally when using their phones. I therefore ensured that my company's name, address, and phone number were accurate and consistent throughout my website and other listings. When it made sense, I even included my location in the titles and descriptions of my pages.
I frequently tested everything. I would check the appearance and functionality of my website using various browsers and phones. This assisted me in identifying minor problems, such as difficult-to-tap buttons or text that is cut off.
When taken as a whole, these factors raised both my traffic and mobile search rankings. Although it requires time and focus, mobile SEO is not difficult. I can attest from experience that it's worthwhile, particularly in light of the fact that most people now access the internet primarily through mobile devices. Prioritize mobile SEO from the beginning if you're developing a website or blog. It can have a significant impact on both how your content is perceived by users and how well it ranks in search results.
