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[Oluti]

Facebook advertising can be a great way of getting targeted traffic because it can offer you many options to target your traffic and owing to the popularity of this social site and with its millions of active users. But advertising on this platform is a bit expensive as many marketers have observed.

Display advertising is more effective on this social site as many web marketers have observed and Facebook can easily display advertisers with their easy accessible open platform. Many small and medium sized marketers and advertisers who want to establish their brand are turning to this ad platform.

While Facebook advertising may be more expensive than other online ad campaigns, if you want branding as your objective you can still make use of this campaign. While this may not be the cheap and cost effective channel for you, it may still give you the success by doing a smart ad campaign on this social channel.

You can still make the most out of your campaign on this social site if you can really do the smart advertising that you have to do. You can make the best Facebook advertising strategy if you do the methods below for your ad campaign on this social site.

The first thing that you have to do is create an ad and include the URL of the page that you want to send your traffic to. The best place to lead your visitors to can be your fan page because this can be the best and interesting plan for your visitors.
The best method where your potential visitors may make notice is the use of images in your ad copies. An effective Facebook advertising strategy is to use an image of an attractive man or woman which makes your ad have effects in which the image may have impressions as if directly talking to the viewer.
Attractive personalities can command attention and this method may get get your prospective viewers to view your landing page or fan page. Your prospects may see the image as yourself speaking to them directly and invite them to your fan page.
Get high click through's with this image strategy and it is better if you can find the very relevant image to use. This may be a bit a hard thing to achieve, being difficult to identify which is relevant, but you can still get one with a little patience observed.

Always remember that your objective must include getting a high click through rate because this is the greatest factor in determining whether you can effectively lower your ad costs or not even with the reputed expensive campaign on Facebook your high click through rate may still lower it.

 

[kerryjoy]

I think Facebook advertising can be a powerful tool when done right, especially for branding and targeted traffic. The ability to segment audiences with precision is a big advantage. However, as you mentioned, it can be expensive, and the key to success is having a solid strategy. Using compelling images, like those featuring attractive personalities, can certainly grab attention and boost click-through rates. I agree that a strong call to action and leading users to the right page (like a fan page) is crucial for engagement. Ultimately, if you focus on optimizing your campaigns and maintaining relevance, you can still achieve success despite the costs.

 

[perlcode]

You should carefully consider how you will spend your Facebook advertising budget. To begin, don't put all your eggs in one basket; instead, make many adsets (about 5–10) for each ad, each with a distinct target demographic. Run these advertisements for a week on a shoestring budget (e.g. $1 to $10 per ad) and see which one produces the best results. Delete the ones that aren't producing any results (i.e. overall not profitable). Reduce the number of adsets to 1–2 and begin raising the amount spent on these adsets by a factor of 2.

You can ensure that you are spending your money sensibly and profitably in the long term this way.

If you aren't seeing results with all of the adsets, you either need to modify your targeting or create a better ad