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⍰ ASK What measures should be taken to protect intellectual property when outsourcing digital marketing offshore?

When working with offshore partners, start by adding strong confidentiality rules, and explaining consequences for misusing intellectual property.

Choose trustworthy partners with a history of respecting client privacy. Control access and share only necessary information to prevent unauthorized access.

Regularly check and monitor offshore team activities to ensure they follow security rules. Use encryption for data protection for tracing unauthorized use.
 
I feel like when you’re working with offshore partners, setting up strong confidentiality rules from the start is a no-brainer. You gotta make it clear what happens if someone messes up or leaks intellectual property — that keeps everyone honest. Picking partners with a solid reputation for respecting privacy is just as important because trust matters. Also, only sharing what’s absolutely necessary helps limit risks. I think regularly monitoring their activities and using encryption for data protection are smart moves too. It’s all about keeping your info safe without killing the workflow.
 

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