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⍰ ASK What’s the most overrated business advice you’ve heard?

You know, this whole “follow your passion and the money will come” mantra gets tossed around in business circles like some sort of sacred truth. It sounds uplifting, sure—like something you’d see printed on a coffee mug or an inspirational poster in someone’s office. But if we’re being real, that advice is dangerously oversimplified. I’ve seen it tank more than a few promising careers, including my own at one point.

Let’s break it down. When I first started out, I was all in on the passion train. I believed if I just worked hard enough at what I loved, the universe would somehow reward me with a steady flow of cash. Spoiler alert: that’s not how business works. I spent months grinding away, pouring time and resources into my “dream project,” only to end up burnt out and staring at a bank statement that looked like a bad joke. There’s nothing quite like the cold slap of reality when you realize enthusiasm doesn’t pay for office space or software subscriptions.

Here’s what doesn’t get said enough in the business world: passion is only one piece of the puzzle. Sure, it keeps you going during the rough patches, but without a solid strategy and actual market demand, you’re just spinning your wheels. You need to do the research. Test your ideas. Validate your assumptions before you bet the farm. That means getting comfortable with spreadsheets, customer interviews, even rejection. Sometimes, the real opportunity isn’t in what you love most, but in the intersection between your skills, your interests, and what customers are willing to pay for. Find that overlap, and you’ve got the beginnings of a real business—not just a hobby with delusions of grandeur.

And let’s be honest, sometimes you have to do the unglamorous stuff—the grunt work, the sales calls, the endless troubleshooting—because that’s what moves the needle. That isn’t failure; it’s just how sustainable businesses are built. The myth that you’ll never have to compromise or adapt because you’re “following your bliss” just isn’t rooted in reality.

So, here’s my two cents: don’t buy into the hype. Build your business on data, strategy, and adaptability, with a dash of passion to fuel the engine—not as the whole car. I’ve learned more from my missteps than from any motivational quote. What about you? Ever get burned by some shiny piece of advice that turned out to be fool’s gold? Would love to hear your war stories.
 

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