- PPF Points
- 2,100
Honestly, in 2025, if you’re not leveraging short-form video, you’re just leaving money on the table. TikTok, Instagram Reels, YouTube Shorts—they’re not just for teenagers goofing off anymore. Brands are using these quick-hit clips to drive real business outcomes: trust, education, sales, you name it. People want authenticity, not some glossy, overproduced nonsense. I’ve literally watched entrepreneurs film a 30-second product demo on their phone and rack up thousands in sales. Wild, right?
I’ll be straight with you—I’ve reallocated a huge chunk of my marketing budget to short-form video. The engagement? Unmatched. You can show your brand’s personality, connect with your audience, and the algorithms actually give smaller players a fighting chance. It’s a level playing field in a way we haven’t seen in years.
Of course, it’s not a silver bullet. What works for one business might flop for another. So, I’m genuinely curious—what digital strategy has moved the needle for you this year? Let’s compare notes.
I’ll be straight with you—I’ve reallocated a huge chunk of my marketing budget to short-form video. The engagement? Unmatched. You can show your brand’s personality, connect with your audience, and the algorithms actually give smaller players a fighting chance. It’s a level playing field in a way we haven’t seen in years.
Of course, it’s not a silver bullet. What works for one business might flop for another. So, I’m genuinely curious—what digital strategy has moved the needle for you this year? Let’s compare notes.
