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[kerryjoy]

long-tail keywords are like the hidden Secret Menu at In-N-Out—once you know they're there, it's hard not to get obsessed. People tend to treat 'em like background extras in the PPC movie, but honestly? They can steal the whole show and probably won't even ask for top billing (or, y'know, drain your wallet until your budget's sobbing quietly in a corner).

I’ve lost count how many times I’ve seen clients fixate on broad terms like “insurance” (good luck outbidding Geico, friend) or “running shoes” (sure, just grab your billionaire checkbook). Meanwhile, the real magic happens with the underdog phrases. Stuff like “affordable car insurance for new drivers in Miami” or “best waterproof shoes for trail running with wide feet.” Yeah, you get less traffic, but the people who do click? They're not just browsing—they're basically waving their credit cards at you. Lower CPC, and half the time they convert like crazy because they actually know what they're after.

Oh, and if you want to actually talk to your audience instead of blasting them with generic nonsense, long-tail is where it’s at. This one time, I ran ads for a little family dentist—nothing fancy, just teeth and smiles. We went after things like “emergency root canal dentist near me open Saturday”—wildly specific, but the results? Absolute gold. Conversion rates nearly doubled compared to those vanilla “dentist near me” clicks.

The catch? Yeah, you’re not going viral with these. It’s more like a steady trickle than turning on the firehose. I usually mix things up—bit of broad, dash of phrase match, but I always have a long-tail safety net in there to scoop up those high-intent folks. The spreadsheet doesn’t lie: watch the data, tweak your bids, shift your cash where the conversions are. Don’t get lazy.

And honestly, with those cheap clicks, it’s a playground for marketing ideas. Wanna try a wacky offer? Toss it in a long-tail group and see what happens. Worst case, you blow five bucks. Best case, you strike gold and can dump more fuel on the fire.

So yeah, long-tail isn’t sexy, but if you ignore ‘em, you’re either missing out or just showing off how much you love burning money. Anyone else got a crazy story where a random long-tail keyword saved your bacon? Or, y’know, any “Don’t ever try this at home” PPC nightmares?

 

[lioralace]

I now consider long-tail keywords to be my own PPC secret weapon. In the past, I chased broad terms in the hopes of generating the most traffic, but I ended up burning through budgets with no results. My conversion rates increased and my cost per click (CPC) decreased as soon as I began experimenting with extremely specific terms, such as "best eco-friendly yoga mat for bad knees." It was similar to finding buried treasure. Long-tail is where I test offers, hone messaging, and find customers who are already aware of their preferences, but I still use a mix. To be honest, with them, I feel more in control—it's about the right traffic now, not just traffic.

 

[perlcode]

Accordingly long-tail keywords are super specific to what you’re trying to promote reason is that it cost less because there are less people bidding on them and they have a higher conversion rate than head terms.

But here’s where it gets complicated. They bring in less volume during searches because they aren’t broad like head terms.

So, because a long-tail keyword won’t bring in a ton of search volume, you need a lot of impressions for long-tail keywords to really make an impact on your campaign. You can’t just come up with one awesome long-tail keyword and call it a day. You need lots of them so that their high conversion rate can make a difference. Otherwise, the low impressions cancel out the high CR.

Its better to have more long-tail keywords that cost less and will give you higher conversion rates, than to have more expensive keywords and less conversions

 

[monster_masterpiece]

@perlcode before in the past people were using google for example to search for information about certain subject so this high CR and advertisements have values, nowadays using a chatbot you can get a response and purchase a plan means getting visitors from search engines is no longer promising like before and therefore it could bring visitors but not like the past. This is to resume the situation. May be advertisements on AI model website or purchase ads from AI models will be feature of sponsored ads or similar tricks.