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[lioralace]

let’s get down to brass tacks. If you’re in business and you think a couple of shiny promos or a snazzy newsletter is enough to keep clients around… think again. Real retention? It’s about showing up—consistently—and making sure clients know they matter even after the contract’s signed and the invoice is paid. There’s a reason the big players in any industry invest so heavily in relationship management: it works.

Here’s where most people mess up—they go full-court press during the sales phase, then ghost the client until it’s time to upsell. Rookie mistake. People can smell insincerity a mile away. Instead, carve out time for regular check-ins. And I’m not talking about those generic, automated emails that scream “copy-paste.” I mean actually reaching out with something relevant. Say a client mentioned a pain point in passing—circle back with an article, a quick solution, or even just acknowledgment that you remembered. That’s what separates the pros from the amateurs.

Feedback, too—don’t just file it away. Implement it, even if it’s just a small tweak. When clients see their input reflected in your process, they start thinking of you as a partner, not just another vendor. That’s powerful. And yeah, perks are nice—loyalty programs, referral bonuses, VIP treatment. But if you’re not backing those up with genuine engagement, they’re just window dressing.

Let’s be real: the best business relationships feel collaborative. When clients sense you’re invested in their success, not just your own numbers, they stick around. They become your advocates. Suddenly, retention isn’t something you scramble for—it’s baked into the way you operate.

So, ask yourself: what’s the last thing a company did that actually made you want to stick with them? Odds are, it was something that made you feel seen and valued, not just sold to. That’s the bar. And honestly, in today’s market, anything less just won’t cut it.

 

[perlcode]

Most businesses don't realize that customer retention begins at home (your company) by making sure your staff is working in the right environment and building a relationship with them will only be a step ahead for them, but it will translate into their relationship with your customers. Once you've ticked that box you can move forward on increasing retention. The strategies I find to be most rewarding is one, it's OK to ask your customers for their opinion as it makes them feel cherished. Just make sure you implement them and give them the recognition for contributing to your company

 

[Oluti]

In my consultancy work, I advise both companies wanting to outsource work and those who supply outsourced services. Whichever side I am working for I try to take a balanced view, which recognises the advantages and disadvantages of supplier and customer, and mitigates the difficulties for both sides. Of course my bias will change depending which side of the supply I am working for but by being completely open to both sides, it protects everyone.

 

[kerryjoy]

I came to understand the hard way that being present is more important for retaining clients than sending out fancy emails or offering exclusive deals. I used to believe that a seamless onboarding process and a polished wrap-up were sufficient, but clients remember who showed up when it mattered, not the gimmicks. Instead of just saying, "Hey, checking in," I now make it a point to follow up with something helpful. Trust develops when a client perceives that you genuinely cared and listened to them. And faith? That is the currency that attracts and retains customers. I frequently ask myself if I'm merely delivering or if I'm creating something with them.